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ASM Global Hosting Online Fundraiser for Coronavirus Response Fund

GM Richard MacKeigan to Get a Home Haircut If $2,500 Goal is Met

For Immediate Release | April 22, 2020

ASM Global Hosting Online Fundraiser for Coronavirus Response Fund

GM Richard MacKeigan to Get a Home Haircut If $2,500 Goal Is Met

Grand RapidsLive with Kelly and Ryan’s Kelly Ripa has done it. Dancing with the Stars pros Jenna Johnson and Val Chmerkovskiy have done it. Carson Daly has done it live on the TODAY Show. With stay-at-home orders in effect across the country and the world, self-haircuts at home have become a growing trend. Now it’s ASM Global Regional General Manager of Van Andel Arena, DeVos Place, and DeVos Performance Hall Richard MacKeigan’s turn! Maybe.

In an effort to support the Heart of West Michigan United Way Coronavirus Response Fund, the ASM Global team in Grand Rapids is hosting a fundraiser on the Van Andel Arena Facebook page with a goal to reach $2,500 in donations. If the goal is met, MacKeigan has agreed to let his 17-year-old son Wil cut his hair into one of five fantastically iconic styles with remote assistance from Kathy Showers of AKA Salon and record the whole thing for the public to view. Even better, MacKeigan and his wife Terri will match donations up to the $2,500 goal!

The public can donate via the arena’s page and vote on which new do MacKeigan will get. The choices include The Boy Band (curtains), The Paul McCartney (bowl cut), The James Hetfield (mullet), The Anthony Kiedis (mohawk), and The Bieber (top knot.) The fundraiser will be active until Wednesday, April 29, 2020. If the fundraising goal is met, MacKeigan is prepared to have his locks chopped the same week. To donate and vote, click here.

“My wife told me it’s time for a haircut,” said MacKeigan. “So, I thought if I’m going to give a home haircut a try, I might as well do it for the amusement of other people and to help support the West Michigan community that I am proud to call home during this very difficult time.”

Heart of West Michigan United Way, in partnership with local foundations and funders, has established a Kent County Coronavirus Response Fund for people to donate to help meet immediate needs in the community related to the COVID-19 pandemic. The fund will support the nonprofits who are serving vulnerable populations during this time.

Donations and voting are taking place on Van Andel Arena’s Facebook page. For those that do not have a Facebook page, direct donations to Heart of West Michigan United Way can be made here. Just email ASM Global at with your contribution amount and hairstyle vote.

About Heart of West Michigan United Way

Heart of West Michigan United Way was originally founded in 1917 as a Community Chest. Today they are part of a network of more than 1,300 United Ways across the nation, each of which is autonomous and independently governed by its own, local Board of Directors. As a long-time community leader, they convene and collaborate with other organizations throughout West Michigan to advance the common good, direct change, and create opportunities for a good life for all who live and work here.

About ASM Global

Van Andel Arena, DeVos Place, and DeVos Performance Hall are managed by ASM Global. ASM Global is the world’s leading venue management and services company. The company was formed by the combination of AEG Facilities and SMG, global leaders in venue and event strategy and management. The company’s elite venue network spans five continents, with a portfolio of more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences.

ASM Global’s diverse portfolio of clients benefit from the company’s depth of resources and unparalleled experience, expertise and creative problem-solving. Each day, the company’s 61,000 passionate employees around the world deliver locally tailored solutions and cutting-edge technologies to deliver maximum results for venue owners, and operations, and amazing experiences for guests. By consistently looking for new ways to envision, innovate and empower the spaces and places that bring people together, ASM Global elevates the human spirit while delivering the highest value for all stakeholders. For more information, please visit


ASM Global Hosting Online Fundraiser for Coronavirus Response Fund
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