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Grand Rapids Welcomes PBR Pendleton Whisky Velocity Tour On January 19 & 20 at Van Andel Arena

Tickets Go On Sale Friday, September 29 at 10AM

Home to one of the most anticipated events on the PBR’s (Professional Bull Riders) expansion tour, Grand Rapids, Michigan, will welcome the PBR Pendelton Whisky Velocity Tour (PWVT) for the eighth time in 2024, hosting the Pendleton Whisky Velocity Tour Tractor Supply Co. PBR Grand Rapids on January 19 and 20 at Van Andel Arena.

Tickets for the two-day event go on sale Friday, September 29 at 10AM at Fans are encouraged to purchase their tickets early, with all price levels increasing on event day. Fan club members will also be able to purchase online at or by calling (800) 732-1727.

Two-day ticket packages will also be available, offering fans up to 15% discount on select price levels.

“PBR Gold Elite Seats” are available for avid bull riding fans who want an exclusive VIP experience while enjoying the world’s top bull riding league. These tickets offer the best seat in the venue, an exclusive PBR collectible item, concession voucher per seat, commemorative credential and lanyard, pre-show experience with PBR talent, and a photo opportunity from the dirt.

Diehard fans looking for a premium experience with seating close to the PBR action, won’t want to miss the “PBR Silver Elite Seats.” This elite upgrade provides great lower-level seats, concession voucher per seat, pre-show experience with PBR talent, and a photo opportunity on the dirt.

Fans can additionally purchase “PBR Bronze Seat.” The PBR Plus seat includes great lower-level seating and a post-show photo experience on the dirt.

For more information on “PBR Premier Seats,” “PBR Gold Elite Seats”, “PBR Silver Elite Seats” and “PBR Bronze Seat” or to purchase tickets for the PBR: PWVT Tractor Supply Co. Grand Rapids, visit

For two nights only, 40 of the best bull riders from around the world will compete in one of the most exciting live sporting events to witness, showcasing ultimate matchups with talented animal athletes bred to buck. The Pendelton Whisky Tour is known for playing a critical role in riders reaching the top levels of competition in professional bull riding, as showcased each year in Grand Rapids.

In 2023, the sold-out crowd inside Van Andel Arena saw “show-me state” cowboy Casey Coulter (Kirksville, Missouri) deliver a perfect 3-for-3 effort over the weekend, clinching his second career event win. Coulter took his first step to the top of the leaderboard in Round 1, finishing third after making the 8 aboard Warpath (Generations Pro Rodeo, Inc.) for 86 points. The unstoppable cowboy continued the momentum into Round 2 as he bested his bovine opponent Bean Time (Cornwell Bucking Bulls) to record another 86-point ride. In the championship round, Coulter clinched the event win, when he conquered Jet Black (Mike Miller Bucking Bulls) for 84 points.

The top talent of the series will take to the dirt at 8PM on Friday, January 19, followed by Round 2 and the championship round at 7PM on Saturday, January 20.

About the PBR (Professional Bull Riders) Pendleton Whisky Velocity Tour:
The PBR’s Pendleton Whisky Velocity Tour (PWVT) began in 2014 as the premier expansion tour for the PBR. The Velocity Tour, the sport’s fastest-growing tour, brings the excitement and top-levels of cowboy and bovine talent that fans have come to expect from the sport to cities across the United States. The PWVT is proudly supported by Pendleton Whisky, Audacious Wreck Relief, Boot Barn, Cooper Tires, Fram-Autolite, Kubota, Nexgrill, Rank 45, South Point Hotel & Casino, TAAT, TicketSmarter, Tractor Supply, Union Home Mortgage, the United States Border Patrol, and Zip Recruiter. Every Velocity Tour event is carried on PBR RidePass on Pluto TV, PBR’s flagship digital network.

About ASM Global:
Van Andel Arena, DeVos Place and DeVos Performance Hall are managed by ASM Global. ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venues Follow us on Facebook, Instagram, LinkedIn and Twitter.

Media Contact:
Cally Anderson / / 605-590-0372

Grand Rapids Welcomes PBR Pendleton Whisky Velocity Tour On January 19 & 20 at Van Andel Arena
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