NO BAGS permitted inside the arena. Small clutches 4.5"x6.5"x2" and bags for medical/parenting needs allowed.
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PBR Pendleton Whisky Velocity Tour January 19th & 20th

PBR Pendleton Whisky Velocity Tour

Date: Jan 19 - Jan 20, 2024
PBR returns to Van Andel Arena for 2 days of action Friday, January 19th at 8:00PM and Saturday, January 20th, 2024 at 7:00PM.

PBR Pendleton Whisky Velocity Tour Tractor Supply Co. brings the best bull riders from around the world to compete in one of the most exciting live sporting events. Witness ultimate matchups with talented animal athletes bred to buck. The Velocity Tour, the sport's fastest-growing tour, brings the excitement and top-levels of cowboy and bovine talent that fans have come to expect from the sport.

This is NOT a rodeo. This is live action between the best bull riders and the best bulls in the world.

Tickets for the two-day event go on sale Friday, September 29 at 10AM. *Note the box office will not be open for this on sale.

Ticket prices are subject to change. For current ticket prices visit Ticket prices may vary, as market pricing applies to all tickets. Prices may fluctuate based on supply and demand. Tickets may be purchased at the box office or on-line at

Friday Tickets

Saturday Tickets

Combo Show Tickets

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PBR Pendleton Whisky Velocity Tour
PBR Pendleton Whisky Velocity Tour
Jan 19 - Jan 20, 2024
*By purchasing or otherwise accepting a ticket to this Event, you are acknowledging that an inherent risk of exposure to COVID-19 (coronavirus) exists in any public place where people are present. By attending the Event, you and any guest voluntarily assume all risks related to exposure to COVID-19, and agree not to hold PBR, ASM Global, Van Andel Arena, and the city of Grand Rapids, Michigan for any illness or injury in connection with your or your guests' attendance at the Event.
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